SEO (Search Engine Optimization) is the set of techniques and strategies designed to improve the visibility and positioning of a website in the results of search engines like Google.
of users never go beyond the first page of search results. This just goes to show how essential it is to be among the first results if you want to be visible.
recherches internet sont faites en moyenne par un décideur B2B dans son processus de recherche d’un futur fournisseur.
of a website's total traffic comes from organic search, which underlines the importance of SEO in relation to other digital marketing channels.
Une approche B2B spécifique est nécessaire pour accroître votre visibilité sur des requêtes complexes et transformer les visites en relations durables. Cette approche vous assure de toucher des décideurs qualifiés.
Plutôt que d’investir dans le recrutement de nouveaux commerciaux, ou dans des salons avec des résultats variables, imaginez vous générer des leads ultra qualifiés de manière continue et capitalisable sur le long terme.
Si vous êtes prêt à faire passer votre présence en ligne au niveau supérieur, nous sommes là pour vous accompagner à chaque étape.
SEO is a long-term process, and results are generally not immediate. In general, it takes between 3 and 6 months to start seeing significant improvements in a website's search engine rankings. However, this can vary depending on a number of factors, such as the competition in your sector, the initial state of your site, the quality of your content, and the effectiveness of your SEO strategy.
Initially, you may see small gains in visibility and traffic, but achieving solid, sustainable positions on the first pages of results can take 6 to 12 months or more. The important thing is to view SEO as an ongoing investment, with constant efforts to maintain and improve your positioning over time.
While you can technically try to do your SEO yourself, it's a complex field that requires a thorough understanding of search engines, constantly evolving algorithms, and best practices. Without the right expertise, it's easy to make mistakes that could not only damage your rankings, but also penalize your site.
SEO involves much more than the use of keywords: it encompasses technical optimization, the creation of high-quality content, backlink management, and many other aspects that require time and specialized knowledge. What's more, results are not immediate, and the wrong approach can delay your progress or, worse, lead to sanctions from Google.
If you're not familiar with SEO, leaving the task to professionals can save you a lot of trouble and guarantee optimal results. The risk of losing time, money and potentially business opportunities by trying to do it all yourself is high.
There are several reasons why your site may not appear at the top of the search results. Firstly, search engines like Google use complex algorithms to determine which sites are most relevant for a given search. These algorithms take into account various factors to rank websites. Content and keywords, site quality, competition and backlinks all have an impact on your SEO.
Optimizing a site for search engines is a long-term process. It takes time and regular effort to improve your ranking. Results are not instantaneous, and it's important to follow good SEO practices on an ongoing basis.
At Creadiz, we'll take care of redesigning your website and making sure it's well-referenced on Google.